Marketing Managers are responsible for developing, implementing, and executing marketing plans and marketing campaigns for a company - by leading market reasearch, setting marketing budgets, overseeing the creation of marketing material across channels, and creating and managing marketing teams.
Let's take a brief look at the key job duties, success traits, and job skills of Marketing Managers - which will help you to prepare for and answer your marketing manager interview questions in a more impactful way.
Marketing Manager Job Duties - Marketing Managers set short-term and long-term marketing budgets; lead market analysis and allocate the budget to different marketing channels; oversees the creation of marketing materials and Ads; reviews the performance of Ads using analytical tools; builds relationships with marketing and Ad agenies, leads the marketing team, etc.
Marketing Manager Success Traits - Marketing Managers require good leadership skills, creative skills, strategy and analytical skills, organization skills, negotiation skills, presentation skills, customer management skills, team management skills, etc.
Marketing Manager Job skills - Marketing Managers require experience with - setting short-term and long-term marketing budgets, creating strategic marketing plans, managing and driving marketing teams, Ad platforms such as Google AdWords; analytical tools such as Google Analytics, WebTrends, NetInsights, Omniture etc.