How To Start a Gas Station Business - A Step by Step Guide

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Gas Station Business - Market Analysis

USD 649.2bnGas Stations with Convenience Stores USA Market Size in 2022.
32.9%Gas Stations with Convenience Stores USA Annualized Market Size Growth 2017–2022
8.7%Gas Stations with Convenience Stores USA Annualized Market Size Growth 2017–2022
  Gas Station Business - Cost Analysis

ExpenseCost RangeAverage Cost
Land100,000$ - 1,000,000$800,000$
  Gas Station Business - At A Glance




Startup CostHigh
Startup TimeLong

Step 1 - Create a Business Plan for Your Gas Station Business

Business plan is your blueprint to start, run, and manage your gas station. A business plan is essential if you are planning to get funding via business loans from commercial banks or from individual investors.

Your gas station business plan must include the following sections.

Executive Summary - This is the elevator pitch for your gas station business. In this section summarize the key aspects of your business including company description, services that you will provide, market analysis, competitive analysis, management overviews and financial goals.

Business Description - In this section describe what your business is about and what services and products you are offering. Describe how your services and products differ from those of competitors and what market gap you plan to fill.

Market Analysis - In this section summarize the market analysis that you performed, results of that analysis, and then highlight how your products and services fills an existing gap in the gas station business.

Competitive Analysis - In this section summarize the competitive analysis that you performed, results of that analysis, and then highlight how your products and services differs from those of competitors.

Management Summary- In this section describe about yourself and why you are passionate about starting a gas station. Describe your background, your past experience in gas station or similar businesses.

If you have partners describe their background as well, and state their role and duties in your company.

Operations Plan - In this section describe the operations plan of your dog grooming bossiness. Location of your gas station, What days of week will you run the business?

Marketing Plan - In this section describe the marketing and advertising plan for your gas station. What is your plan for digital and non-digital marketing plan?

Financial Plan - In this section describe the financial plan for your gas station. Will you need loans or funding to start your business or will you invest your own money? What are your financial goals for next 3 years? What are the financial goals for the next 5 years?

Step 2 - Determine Operational Plan for Your gas station

Type - Will you buy a gas station franchise or will you set up your own independent gas station?

  • Franchise
  • Own

Location - Determine the location where you will setup your gas station.

Services - Determine the specific services that you will you offer in your gas station.. Following are the common services offered in a gas station.

  • Car Wash Facility
  • Convenience Store
  • Water and Air Center

Products - Determine if you will sell dog grooming products in addition to the services.

Employees - Determine if you will run your gas station by yourself as a single employee/owner or will you hire employees to help.

Step 3 - Complete Legal Aspects of Your gas station

Business Entity - Apply for a business entity in the state where you will be starting the gas station. You can open a LLC, Corporation, Sole proprietorship, or Partnership.

Permits - Depending on the location you will need to apply for permits to start your gas station.

Insurance - Get a general liability insurance policy to protect yourself, your employees, and others.

Permits and Licenses - The requirements for permits and licenses vary from state to state. So it's important to check with your local county to see what is needed.

Certifications and Training - There are no specific certifications for starting a gas station.

Step 5 - Hire Help for Your gas station

Decide if you will hire employees to help you with your business or if run the business by your-self.

You will need to hire employees if you plan to setup convenience store etc.

Step 6 - Establish Pricing for you Dog Grooming Services

Setting the right price for gas is an art that needs to be continuously refined based on various factors.

To be competitive, your price should be comparable to the price of your competitors, providing similar services.

The set price should consider costs such as taxes, insurance, employee salaries etc.

Step 7 - Market your gas station

Branding - Setup branding for your gas station. At a minimum you will need a company logo and a professional website.

Social media - Setup your company profile on social media - primarily on Facebook, Twitter.

Advertise - Advertise your business. This has to be both digital as well as physical advertising. Advertise your gas station by buying Ads on Google, Facebook, and twitter.

In addition to advertising on digital channels, use traditional non-digital advertising as well. This includes physical mailers, and distributing pamphlets in areas such as dog parks, vets etc.

Promote - Promote your business in events such as pet events etc. Form a relationship with local business and cross promote your business.

Step 8 - Scale Up Your gas station

Start building teams and professional relationships, you will need them to scale up your gas station

Employees - Keep in contact with a list of employees. You can hire them either full-time or part-time as your business scales up.

Accounting and Tax - Accounting is a vital aspect of your business. Hire a good accounting firm who can take care of your accounting needs as your business scales up.

Marketing and Advertising - When you start your business you will most likely market your business yourself. But as your business scales up find ways to delegate the marketing of your business.

Digital - As your business scales up you have to maintain the digital presence of your business. Hire people to write blogs, maintain your website, keep posting on social media channels etc.


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